Chief Marketing Officer | AI-Native Growth Operator
Founder-operator scaling CPG, DTC, ecommerce and fintech through paid media, lifecycle, SEO, CRM and AI-native growth systems.
A quick read for recruiters, founders and search partners — fit, scope and how to start a conversation.
CMO / CGO / VP Growth / Creative Director & Brand Strategy.
Founder-led DTC, CPG, fintech, ecommerce, AI-native brands.
Paid media, creative, CRM/Klaviyo, SEO, Amazon/Shopify, lead generation, agentic AI workflows.
Full-time executive roles remain the priority. For defined operating gaps, these engagements put experienced leadership directly against the revenue system.
Compare all engagementsLead engagement
Own the growth P&L, align the team and agencies, and install a cadence the company can run.
View engagementDeploy useful agents across creative, reporting, CRM and revenue operations with human review.
View engagementConnect offer, Shopify, Amazon, lifecycle and retention around contribution, not channel vanity.
View engagementRebuild paid media and creative testing around CAC, payback and measurable customer quality.
View engagementBuild visibility across Google, AI answers, technical search, content and earned authority.
View engagementNot sure which model fits? Start with the business constraint, not the service label.
Discuss the mandateCurrent operating credentials across paid media, analytics, CRM, lifecycle, commerce, technical SEO and AI-enabled marketing systems.
Google Ads
01Verified credential
Meta
02Verified credential
HubSpot Academy
03Verified credential
Microsoft
04Verified credential
Aggregated across 20+ years
of operating roles
Display Network · Published case studyAs Head of Marketing at Julian Bakery, Heath led the Google Display strategy that expanded reach, increased conversions and supported national retail demand. Google published the results and came onsite to film the team.
Independent proof · Case study published by Google
Four core systems
deployed end-to-end
Full-funnel architecture from capture to retention. GTM, positioning, offer design, channel mix and funnel math.
Meta, TikTok, Google and Amazon at 8-figure scale. Creator strategy, shoppable video and creative systems engineered to lower CPA.
Codex, Claude, Lovable and Zapier agents wired into real growth systems — AI product photography, video, ad ops, lifecycle and reporting.
Shopify, Amazon Storefronts/A+, Amazon Ads, PDPs, subscription, AOV and CRO across DTC and marketplaces. Interim fractional C-suite for rapid scale phases.
Built ANON INC end-to-end from a blank page — monogram, wordmark, brand system, Carlsbad atelier signage, print and packaging, AI editorial campaign and a Shopify Hydrogen editorial storefront — a Carlsbad-crafted luxury performance, travel and lifestyle house shipped in 9 weeks.
Built iSEOup.com from zero — the AI-native SEO app, the brand and logo, the marketing site, and the launch. Operator-grade tooling for tracking rankings across Google and AI search surfaces (ChatGPT, Perplexity, Google AI Overviews), plus automated brief generation and internal-link recommendations.
Built NOGNS.com from a blank page — sourced the product line from vetted overseas and domestic manufacturers, designed the wordmark and matte-black brand system, and shipped the Shopify storefront ready to scale on paid social. One founder-level operator owning sourcing, brand, logo, packaging and .com in a single build.
Operates like a founder, not a consultant. Owned strategy, formulation, brand and every channel — and put us on a 7-figure run-rate without an agency.
Rebuilt our funnel, CRM and paid engine in 90 days. Lead quality and close rate went up at the same time — almost unheard of.
Took our packaging and Amazon listings from invisible to #1 in category. The combination of brand instinct and growth math is rare.
The operating system behind scaling annual revenue from $1M to $30M across product, Amazon, DTC, retail, paid media and operations.
Revenue quality, portfolio logic, owned demand and operating visibility — the pre-transaction work that made an eight-figure exit possible.
Heath Squier, founder of INPKL, on an indoor pickleball court — building a pickleball brand with the same operating discipline he brings to growth.
Heath Squier is a CMO, CGO and AI-native growth operator based in Carlsbad, California. He is a founder-operator with 20+ years of experience building AI-native growth systems across DTC, CPG, ecommerce, fintech and lead generation.
Build revenue engines. That means offer strategy, paid media, Shopify and Amazon growth, CRM/Klaviyo lifecycle, SEO, AI search, creative automation and agentic AI workflows — operated hands-on, then scaled with the team.
Both. Full-time CMO/CGO/CCO mandates, interim/fractional 6–12 month operator engagements, 90-day AI growth-system sprints, and monthly advisory or board seats. Details are on the /executive-hiring page.
Scaled Julian Bakery from $1M to $30M in annual revenue with an 8-figure CPG exit, drove $200M+ lifetime revenue across DTC, Amazon and lead-gen, cut Meta CPA from $80 to $15 at Joyrise and CPL from $85 to $28 at Equity Edge, and earned a Google-published Display Network case study.
Selectively considering CMO / CGO / AI-native growth leadership mandates — agentic workflows, creative automation and growth systems shipped by the operator. Any vertical, any stage past product-market fit.