Field notes from the operator seat.

Long-form insights from Heath Squier on scaling CPG, DTC and AI-native growth systems — written from the operator seat, not the sidelines.

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The Operating System Behind Scaling Julian Bakery From $1M to $30M
The Growth System Behind an Eight-Figure CPG Exit
How I Use Agentic AI in Marketing Operations
The Operating Method I Use to Reduce Paid-Media CPA
How I Built an $18M Amazon and DTC Channel
From Founder and CEO to Hands-On CMO

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