Sourcing, brand, and Shopify built as one system.
Built NOGNS.com from a blank page — sourced the product line from vetted overseas and domestic manufacturers, designed the wordmark and matte-black brand system, and shipped the Shopify storefront ready to scale on paid social. One founder-level operator owning sourcing, brand, logo, packaging and .com in a single build.
- Client
- NOGNS.com
- Role
- Founder / Brand & Growth Lead
- Category
- DTC / Sourcing / Shopify / Brand
- Timeframe
- 2025 — 2026
NOGNS needed to launch as a defensible DTC brand — not another dropshipped storefront. That meant vetted sourcing with real margin, an identity that could sit next to premium competitors, and a Shopify build tuned for paid-social acquisition from day one, all shipped inside a founder's timeline and budget.
- →Sourced the product line end-to-end — supplier vetting, sample rounds, MOQ negotiation, freight and landed-cost modeling
- →Designed the NOGNS wordmark and a restrained matte-black brand system that reads premium at every scale
- →Specced packaging — mailer, unboxing insert and hangtag — as part of the acquisition experience, not an afterthought
- →Built the Shopify storefront with conversion-led PDPs, bundle economics, subscription and post-purchase upsells
- →Wired the Meta / TikTok pixel + Klaviyo lifecycle so the launch could feed paid learning from the first order
Sourcing as the moat
Treated sourcing as the real product decision — vetted manufacturers, ran physical samples, modeled landed cost against DTC, Amazon and wholesale price ladders, and locked suppliers before a single ad ran. The margin story is what makes the paid model work.
Brand & logo
Designed a tight NOGNS wordmark and a matte-black, high-contrast system that gives a new brand the visual authority of an established one — logo, palette, type, packaging and photography direction shipped as one guideline.
Shopify storefront
Built the .com on Shopify with a conversion-led homepage, editorial PDPs, bundle offers, subscription, post-purchase upsell and a Klaviyo lifecycle wired in on day one — a storefront built for paid acquisition, not a portfolio piece.
A launched DTC brand with vetted sourcing, an owned identity, premium packaging and a Shopify storefront tuned for paid acquisition — one operator, one build, ready to scale.