Question 1

What ad spend is this a fit for?

Accepted Answer

Best fit is DTC, CPG and lead-gen brands spending roughly $50k to $2M per month on paid media, plus fintech and services teams where CPL alone is a misleading target and CQL matters more.

Question 2

Do you produce the creative or just direct it?

Accepted Answer

Both, depending on the engagement. Heath runs UGC and AI creative pipelines with a network of editors and creators, and can also plug directly into an existing in-house creative team with briefs, review and a testing calendar.

Question 3

How do you handle attribution in a post-iOS world?

Accepted Answer

Platform data as directional, GA4 and server-side events as ground truth, CRM and CallRail for lead quality, and blended CAC against contribution margin as the ultimate scoreboard. No single number tells the story — the system does.