Operator notes from Heath Squier on AI-native growth systems, CPG, DTC, ecommerce, paid media, SEO, AEO and GEO.
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Search visibility is no longer only a question of keywords and links. A page also has to expose enough evidence for crawlers, answer engines, journalists, and readers to understand who published it, when it changed, what...
A CGO for hire is a Chief Growth Officer engaged full time, on an interim basis, or fractionally to own the system that produces durable revenue.
I built iSEOup because search work is still a pile of disconnected jobs, and SEO for AI agents cannot run on another dashboard.
You should build your own business apps only when the workflow is stable, strategically important, and expensive or awkward in the tools you already rent.
An agentic app for business is not a chatbot with extra steps, and it is not a license to generate revenue on autopilot.
A hands on CMO is a chief marketing officer who can still inspect, diagnose, and improve the work that produces growth.
A go to market engineer is the technical operator who designs, builds, and maintains the systems that connect positioning, demand generation, sales, lifecycle marketing, data, and automation into one working revenue...
There is no universally best AI for business . The right choice is the system that improves a defined job, under your data and review constraints, at a cost and latency your team will actually use.