Question 1

How is a fractional CMO different from hiring an agency?

Accepted Answer

An agency executes a channel. A fractional CMO owns the growth P&L, sets the strategy, hires or fires the agencies, and takes accountability for CAC, LTV and revenue — not deliverables. Heath has run in-house teams and $3M+ paid budgets, so the seat is operator, not consultant.

Question 2

What size company is this a fit for?

Accepted Answer

Best fit is founder-led DTC, CPG, ecommerce, fintech or AI-native brands between roughly $1M and $30M in revenue that need senior growth leadership without the $300k full-time hire, or PE-backed teams that need adult supervision on the growth function during a transition.

Question 3

How is the engagement priced and structured?

Accepted Answer

Typical engagements are three to six months minimum with a monthly retainer, a defined 90-day plan and a documented exit path. The goal is to leave a system and an operating model behind — not a permanent dependency.