Ecommerce growth across Shopify, Amazon, DTC and retention.
Ecommerce isn't a channel. It's a system where offer, creative, PDP, ad account, lifecycle and marketplace either compound each other or leak into each other. This engagement unifies them and makes the math work.
- ▸Shopify and DTC brands past product-market fit trying to scale profitably
- ▸CPG and wellness brands running Amazon and DTC in parallel
- ▸Founders who want owned-channel growth, not agency dependence
- ▸Retention and lifecycle programs that have plateaued
Where teams get stuck.
Paid media, Shopify and Amazon are usually run by three different teams optimizing for three different numbers. Ads sell what the PDP can't close. Amazon eats DTC margin. Klaviyo runs a discount ladder instead of a retention system. The blended CAC keeps climbing.
The fix is to treat the whole thing as one funnel with one P&L and one operator making the trade-offs.
The system.
Four workstreams that make the engagement real. Not a deck — the systems that get built and left in place.
- 01 /
Shopify CRO and PDP system
Homepage, collection and PDP rebuilds oriented around the actual reasons people buy — hero product framing, proof, comparison, bundle logic, subscribe-and-save mechanics and post-purchase upsell.
- 02 /
Amazon marketplace growth
Storefront, A+ content, listings, reviews strategy and Sponsored Ads run in coordination with DTC so Amazon accelerates the brand instead of cannibalizing it. Built the same system at Julian Bakery into an $18M+ annualized channel.
- 03 /
Paid acquisition and creative testing
Meta, Google, TikTok and YouTube run against a weekly creative cadence with UGC and AI creative in the loop. Landing pages and offer variants tested continuously, not quarterly.
- 04 /
Retention, lifecycle and LTV
Klaviyo flows, SMS, replenishment, winback and referral built as revenue programs — not templates. LTV feeds bid strategy so the acquisition math stays honest.
The symptoms.
If two or three of these read as a description of the current state, this is the right engagement to have a conversation about.
- ✕DTC and Amazon run by separate teams optimizing for conflicting numbers.
- ✕PDPs that can't close the traffic paid media is sending.
- ✕Klaviyo running a discount ladder instead of a retention program.
- ✕Amazon quietly cannibalizing DTC margin with no shared strategy.
- ✕Blended CAC climbing while agency dashboards still show green ROAS.
- ✕Founders stuck approving ad creatives at 11 p.m. because nobody else owns it.
How this runs.
- 01 · Audit
Two-week audit of funnel, offer, ad accounts, marketplace and lifecycle. Everything hits one shared scorecard.
- 02 · Rebuild
Sixty-day rebuild of the highest-leverage layer — usually offer, PDP and creative — before touching bids.
- 03 · Scale
Ninety to 180 days scaling paid, marketplace and lifecycle together with weekly reporting and creative cadence.
- 04 · Handoff
In-house team and agencies operating the system with clear ownership and documentation.
Ninety days, not slides.
01 /The first two weeks are a full-funnel audit: offer, PDP, ad accounts, marketplace, lifecycle and reporting. Everything gets scored against one shared P&L view so the trade-offs stop being invisible.
02 /The next 60 days rebuild the highest-leverage layer first — usually offer, PDP and creative — before touching bids. Amazon Storefront, A+ content and listings move in parallel so DTC and marketplace stop competing.
03 /From day 60 to 180 the paid, marketplace and lifecycle programs scale together on a weekly creative and reporting cadence. Handoff leaves in-house and agency partners operating a documented system with clear ownership.
Proof to review.
Before you reach out.
- Do you run Amazon and Shopify together or specialize in one?
- Both, as one system. Julian Bakery scaled from $1M to $30M in annual revenue while Amazon plus owned DTC grew into an $18M+ annualized channel, and that shared operating model is what most brands are missing.
- We already have agencies. Do you replace them?
- Usually not on day one. The audit determines which partners stay, get repositioned or get replaced. The goal is to install a single accountable operator above the vendors, not to trigger a rip-and-replace.
- What is a realistic timeline to see the numbers move?
- Offer and creative changes typically move CAC and conversion inside 60 days. Retention and marketplace compound over 90 to 180 days. Anything faster is usually a discount trick that steals from next quarter.
If Shopify, Amazon and paid are pulling in three directions, this is where they get unified.