Question 1

Do you run Amazon and Shopify together or specialize in one?

Accepted Answer

Both, as one system. Julian Bakery scaled from $1M to $30M ARR with DTC and an $18M+ Amazon channel run in coordination, and that shared operating model is what most brands are missing.

Question 2

We already have agencies. Do you replace them?

Accepted Answer

Usually not on day one. The audit determines which partners stay, get repositioned or get replaced. The goal is to install a single accountable operator above the vendors, not to trigger a rip-and-replace.

Question 3

What is a realistic timeline to see the numbers move?

Accepted Answer

Offer and creative changes typically move CAC and conversion inside 60 days. Retention and marketplace compound over 90 to 180 days. Anything faster is usually a discount trick that steals from next quarter.